I’m proud to announce that the Serie Project will now fill international orders made online.
More and more it seems like art is no longer bounded within defined, geographic regions. Some galleries and traditional artists may fear this transition away from a localized art scene, but ultimately it’s an opportunity for artists to gain what they crave most: exposure!
We started in 2009 with our efforts to modernize our approach to print sales by moving away from a Flash-based gallery. The former gallery really didn’t do our artists’ work justice, as each work was only available at a maximum resolution of 200px by 300px. At that resolution, no viewer to accurately estimate the amount of work and care that goes into a hand-printed serigraph. On top of that, potential buyers had no choice but to directly inquire for pricing information, as this was not included in our display of works.
Our new gallery and store goes a long way towards simplifying the purchasing process. Prints are available at more than twice their previous resolution. When you view an artwork in our gallery, you’ll find that available prints are listed alongside their current pricing, with the option to instantly purchase the item in question. Gone are the clandestine days of back of the gallery negotiations and unavailable prints listed as “available.” With an e-mail address and a Paypal account, you have all you need to purchase a print.
Ultimately, the bottom line is that selling works online has helped the Serie Project to survive turbulent times and markets in the past year by diversifying our supporter base. We’re no longer limited to the immediate surrounding regions of Austin. In the past year, we’ve managed to build a purchasing base from California to New York.
And now that international shipping is finally available online, it is our hope to continue to expand our small project into new markets in order to continue our mission to promote fine-art serigraphy from a Latino based print workshop. Look for more exhibits, collaborations, and news from us in the future from far off locales!
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