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Cruz Ortiz majored in Fine Arts at San Antonio College, and earned his BFA from The University of Texas at San Antonio. He is active in art education and in making art available in public places, and is currently an art instructor at Healy-Murphy Center, Alternative High School in San Antonio, Texas. In addition to printmaking, he also works in video and performance art. The theme of his work takes on the form of a love-hate relationship between people living in the post-Movimiento period and the Euro-centric society they live in. The consequences of such a relationship are the subjections of traditional Chicano iconography to past stereotypes and challenges of authenticity.