The very sustenance
of any studio greatly depends on patrons of the arts.
The Serie Project and its affiliated establishment, Coronado
Studio, are committed to providing their buyers with
the best possible buying process through the organizations’ mission:
The mission of the Serie Project is to produce, promote, and exhibit the work
of Latino artists and others, and to make the production and sale of prints affordable
for both artist and patron.
Coronado Studio’s mission is to provide an opportunity for artists to experience
serigraphy as a fine art medium: the goal is to print in a workshop environment
that allows artists to produce prints affordably by providing them space, equipment,
supplies, and master printers to produce screen prints as posters or fine art.
Each year, approximately 15 artists are invited to Coronado Studio to be a part
of the Serie Project. The studio—only one of a handful of Latino-based
print studios in the country—helps each artist create an edition of 50
signed and numbered prints made with the guidance of a master printer. Each print
is hand-pulled using a silkscreen process, making it as original as an individual
painting.
The cost of individual prints varies depending on an artist’s popularity
and the number of remaining prints available. Once an edition is complete, an
artist keeps 25 prints and the Project and Studio retain the same amount: each
unframed print is set at a starting minimum price of $250. Patrons interested
in purchasing numerous prints can receive discount prices.
Currently, Serie and Coronado Studio operate on a budget comprised of 25% from
sales and donations and 75% from local and national grants. Though the latter
percentage is indeed unstable from year to year, the former percentage is perhaps
the most reliable form of funding the organizations receive. Designed to enrich
the culture of Austin and central Texas, Coronado Studio and the Serie Project
are committed to advancing the arts.
Help us help the art community—consider buying
a print today! |
